Ishkoo: ish-koo
Ancient Greek ADJ:
To Be Strong, To Have Power
At Ishkoo, we create unique websites with specific audiences in mind, We take care of getting the people to the websites where we position you as a trusted resource for your industry, It is scalable, allowing you to choose the size of your market footprint. It is flexible with no long-term contracts. It is powerful because it engages people exactly where they are, answering questions and providing wisdom.
The goal of marketing is not to get a client. The goal of marketing is to be perceived as the authority or trusted resource within an industry.
Utilizing a 21st Century, targeted marketing approach which allows our members to reach specific audiences.
Permission-Based Marketing
Most people are inundated with marketing efforts. With each direction turned, they run into some form of marketing. It happens so much that people have found ways to ignore and turn off those efforts.
Permission-Based Marketing passes those barriers because people choose to engage with your brand. When people choose to engage with your brand, they are open to making you a trusted resource in their situation.
Educational-Based Marketing
Many companies use ineffective marketing strategies. They tend to tell people why they should engage with their brand. They often say, “we are the biggest or the best…” Telling people why they should engage pushes people away.
Educational-Based Marketing pulls people into an engagement with you. When you provide some wisdom or help, people tend to perceive your brand as a trusted resource.