Our Journey

Ishkoo is an ancient Greek word that means to be strong and to have power. For over a decade, through our sister company Operation Crusader, LLC, we have helped small businesses and organizations to develop their online platforms. We successfully help them develop online strategies that engage people as they encounter their brands online. The question became, how do we get more people to encounter our brand online?

This kicked everything off. The internet is a noisy place where everyone is jockeying for position. Everyone wants to be seen and discovered by the people who would purchase their products or services. So, traditional advertising teamed up with traditional advertising tells businesses and organizations that they can place their brand in front of a huge number of people. Sadly, oftentimes, this doesn’t add up to more sales for the advertising business.

At Ishkoo, we wanted to take a different approach. We begin with the community. Back not too long ago, there were three primary television channels. When the news came on at 6:00, it seemed that just about everyone was glued to their TV. Broadcast marketing became an effective tool because you could force your message in front of many people at once. Radio, billboard, and online all take a similar approach, place your brand in front of a potential audience hoping someone would see that need your product or service at the exact time they need it. The problem is that people have changed.

People don’t like when marketing is thrown in front of them. Ask yourself, how often do you listen to television commercials or can you recall the last radio commercial you heard? If you are like most people, you don’t. Technology has developed to give people a choice to bypass this marketing. People DVR their favorite television shows or at least mute the channel. Satellite-based radio was introduced that is advertising free. Please understand that there is nothing wrong with these mediums, they do have their purpose. But for the majority of businesses, they are not the best options.

Ishkoo focuses on the connection between businesses and the communities they serve. All marketing aims for that business to be seen as a trusted resource within their industry. Perception is everything. To do this, businesses need to take a Permission Based as well as an Education Based approach. Basically, give people a reason to engage with your brand and teach them something. By doing this, you are seen as a trusted advisor and resource. Once a business is seen as a trusted resource, getting clients becomes much easier.

From this foundation, Ishkoo was born. We build and maintain the channels, develop specific audiences, and drive traffic. Our members provide specific content (articles) that we share everywhere. Because each article is centered around a specific question, people choose to read it. We take your articles and share them throughout our social media channels and eNewsletters. Basically, we take care of getting your message out where people can find it.

The best part about Ishkoo is that because we are using such a targeted marketing approach, it stays affordable for just about every business. We have a variety of channels and tools allowing you to focus your efforts on a very select audience. Ishkoo works closely with your business to create just the right fit. You have the option to upgrade, downgrade or even cancel at any time, right online. This allows you to continue to tailor your approach following your business cycles.