• It all begins with understanding of what a website is supposed to do. Most church website are more like a brochure instead of a connection point. The question is, if I visited your site, is there a reason to come back? Think engagement and not information. Information doesn’t make change in lives.

  • It starts with engagement. Friendliness is not the same thing as engagement. Engagement is taking the time to find common ground. It is the start of relationships.

  • There are many common mistakes that churches use with their websites.

    • Thinking it is just an online brochure providing information.

    • Not keeping it current

    • A bad flow. How people traverse through the site should be easy and intuitive.

    • Bad graphics and pictures. Many pictures are taken from the back of the church showing a lot of empty space. It paints a picture that no one comes.

    • Written to the wrong audience. Most church websites are written for church people and not the community they reside.

    • Using Christian jargon. You may understand it but the average person won’t.

    • Lack of blogs and articles. These connect with people that are doing other searches.

    • Not being the spiritual authority online. Many churches just want to fit in with the community hoping people like them. However, when that person has an issue or question, they won’t see your church as the spiritual authority.

  • Description text goes here

  • It all begins with have a quality website that is kept current. If you want a website that engages the community, you will need to speak to that community providing perceived value. It needs to be a place where people come to learn and grow as well as come back to your website creating the central hub of everything online.

  • Yes. There are four keys that build church communities.

    • Engagement

    • Value

    • Communication

    • Synergy

    Learning to apply these principles will enhance engagement. We are here to help, just reach out.